Nov. 29, 2019
Over the last 10 years, the demand for short-term rentals has skyrocketed. With sites like Airbnb hosting millions of guests every night, the industry shows no signs of slowing down. But as the market gets more and more competitive, property managers are fighting to secure as many reservations as possible.
While this increase in bookings brings higher revenues, it also brings the risk of bad guests who throw parties, trash properties and disturb the community. To combat this, hosts have turned to guest screening as a way to safely filter out bad guests. But how do you safely screen BNB guests in a non-discriminatory way and optimize revenue at the same time?
Read these tips to find out how:
Deter bad guests, not good ones
Guest screening should never be ‘one size fits all.’ Make sure your process is dynamic, to accommodate all types of guests, and seamless, to guarantee a smooth experience. Low-risk guests should breeze through the screening process, while high-risk BNB guests should be prompted for additional verifications.
When assessing each guest, consider where the guest is travelling from, which property they’ve booked and how long they’re staying. Based on these factors, identify which guests require further screening. For example, a couple booking your property to visit their daughter at university doesn’t need to be harassed about their trip details. Overscreening these kinds of guests will scare them away, losing you revenue.
On the other hand, a guest who’s booked your property for one night and is giving vague answers about their reason for travelling requires further screening. Have them provide more information about their stay and request they sign a legally-binding rental agreement, committing to your house rules.
Focus on privacy
Assure your guests that trust and safety are your top priorities. Only collect personal information that is necessary to verify the guest’s identity and make sure you are in compliance with your country’s personal information act. Should you get any inquiries surrounding privacy protection, have a clear and concise answer for your guest.
Under no circumstances is it acceptable to release your guests’ personally identifiable information to third parties. You’re liable for every piece of personal information you collect. To avoid any violations, make sure you have processes in place to safely secure the information.
Establish trust within the industry
While this point may seem obvious, establishing yourself as safe and trustworthy is not always simple. A good place to start is on your website. Have a professional interface, something that is aesthetically pleasing, easy to navigate and, most of all, informative. Be honest with your guests about your property and services so they know what to expect during their stay.
Throughout the booking process, make sure your guests know what’s required of them. Include a disclaimer on each property listing explaining your guest-screening process. If you set expectations with your guests, they’ll be prepared to provide additional details for verification. It’s way easier to create 5-star experiences when the host and guest are on the same page.